Since the pandemic houseplant craze matured into an enduring lifestyle, floriculture’s foliage plant segment continues to grow. But another industry fact overshadows NASS stats: A large percentage of U.S. foliage plants ship to retailers and consumers with calcium deposits and other unsightly production residues intact.
Anecdotal estimates from a quick check around the industry put the percentage of foliage growers who ship plants “as is” at around 50% — or much higher.
For progressive foliage growers and leading retailers striving for a competitive edge, eliminating production residue is high on their lists. There’s no question clean, beautiful, healthy-looking foliage plants win at retail every time. The problem has been gaining that edge efficiently, effectively and economically.
As anyone who knows us will attest, solving growers’ problems is what we at Oasis Grower Solutions do best. We thrive on discovering and developing innovative, real-world solutions to the issues our customers and our industry face.
So, we’re doubly proud to introduce our latest innovation: OASIS® Eleganz™ Liquid Leaf Clean, Shine and Protect. We believe this scalable, proprietary, grower-inspired concentrate is the solution forward-thinking foliage plant growers and retailers seek.
Discover Scalable, Economical Beauty with OASIS® Eleganz™
With the launch of OASIS® Eleganz™, foliage growers and retailers can move beyond inefficient labor-intensive residue remedies. For just pennies a plant, you can experience a highly effective, scalable solution that protects your margins as well as your plants.
Years in development, OASIS® Eleganz™ is more than a foliage finisher or a spot concealer. Vijay Rapaka, Ph.D., our Director of Global Grower Operations and Research, sums it well.
“This product development has been a long time coming because we set ourselves a high bar. We wanted something all-in-one, scalable and economical,” Dr. Rapaka explains.
“Think of it like taking a car through a wash tunnel — presoak, foam, scrub, rinse, wax and dry — all happening step by step. This product delivers every one of those steps in a single pass — and it does it without phytotoxicity.”
RIGHT IMAGE: Anthurium with heavy pesticide fogging residue. In the image on the left side, foliage before spraying with OASIS® Eleganz. In the image on the right side, foliage after spraying with OASIS® Eleganz.™
Profit-Enhancing Features & Benefits of OASIS® Eleganz™
When you trust your potted foliage plants to OASIS® Eleganz™ Liquid Leaf Clean, Shine and Protect, this exceptional new product delivers the following and much more:
- Scales easily for labor-saving application by growers or retailers of all sizes. Water-soluble formula helps ensure easy application via handheld, backpack or boom sprayers.
- Lifts and cleans production residue from foliage. Dries faster than some similar products for commercial production environments. (Greenhouse conditions influence drying times.)
- Imparts appealing, long-lasting shine. Enhances the natural matte or glossy appearance of foliage. Dilution rates can be adjusted to control shine intensity.
- Protects plants and profits against shrink. Helps restore residue-impacted plants to sellable condition. Helps guard against excessive moisture loss and preserve shelf life in challenging retail conditions.
- Enhances retail appeal and sell-through. Free from oily dust-attracting residue, helps restore natural plant beauty, keep plants cleaner longer, and encourage consumer excitement and sales.
Powerful Postharvest Research Collaboration
The advantages that economical OASIS® Eleganz™ brings to growers and retailers aren’t the only reasons we’re excited about this Oasis Grower Solutions introduction.
OASIS® Eleganz™ is the result of a postharvest research collaboration between Oasis Grower Solutions and FloraLife, two divisions of Smithers-Oasis. This marks the first time our research teams have collaborated to develop a proprietary product specifically designed for growers.
Powered by FloraLife®, OASIS® Eleganz™ concentrate is now available to the North America market in 1-gallon, 5-gallon, 15-gallon, and 55-gallon sizes, joining EthylBloc™ and other Postharvest Quality offerings from the Oasis Grower Solutions team.
If you’re a distributor, take our advice and get ahead of the curve. Reach out to your OGS Territory Sales Manager about OASIS® Eleganz™ now. If you’re a potted foliage grower, reach out to an OGS Territory Sales Manager or contact your favorite distributor and ask for OASIS® Eleganz™ by name. If you’re an IGC or other retailer, reach out to your distributors and growers and do the same.
We’re excited about OASIS® Eleganz™. We think you will be, too. Contact us at [email protected] or call us at +1 (855) 585-4769. Let’s get OASIS® Eleganz™ working for you!
We’re Oasis Grower Solutions. Lean into us. Solving growers’ problems is what we do.
